E-⁠commerce platform for Autocar

Autocar is the leader in towbar sales and installation in Slovakia. A growing number of site visitors and orders caused performance and stability problems with the system. First, the existing system was migrated to the latest version of PrestaShop, with a focus on improving the user interface and optimizing server hardware load (we managed to cut the average page load time in half). We implemented specific product catalog features such as choosing the towbar wiring kit, choosing the installation location, restrictions on courier delivery and on payments made through the payment gateway, and so on.

The system runs as a multistore with a shared product catalog for domains in five countries (SK, CZ, AT, DE, RO). The catalog holds more than 10,000 products. It is managed through a unified administration interface that allows defining users and roles for individual domains and groups of domains.

Since most customers now shop on their phones, we adapted the online store to smaller screens – from a clearly laid-out towbar selection by car make and model to completing an order comfortably with one hand. We also sped up page loads, which both customers and search engines appreciate. For SEO, we revised the URL and category structure, filled in and cleaned up product meta descriptions and titles, set up structured data so that price and availability appear directly in Google results, and made sure the language versions are correctly linked across domains so that each country sees its own version of the store in search.

Beyond the technical side, we now also run Autocar’s online marketing. We manage advertising campaigns on Google Ads and Meta (Facebook, Instagram), and for the Czech market also on Seznam’s Sklik, and we handle email marketing through MailerLite. Everything rests on reliable data: we set up accurate conversion tracking, including server-side tagging that captures visits standard tracking would miss, and we automatically generate product feeds for ad platforms and price comparison sites. This lets us evaluate which campaign actually brings in orders and direct the budget where it pays back the most.

We have been running and developing the system since 2016. Our support also covers administering, hardening, monitoring and optimizing the production server, as well as incident response and automated backups and monitoring.

For integration with the internal EcoSun ERP system (invoicing and warehousing), we built a separate synchronization server in Java, as well as other third-party integrations and scripts that make running the store easier.